When you're looking to bring coaching into your organization, the natural instinct is to hire one person. A trusted expert. A dedicated guide. And that can absolutely work. But if you're aiming for broad impact, lasting change, and sustainable support, there's another approach worth considering: a coaching team.

As leaders, it’s natural to feel a sense of urgency when critical projects miss deadlines, or work seems to be progressing slower than expected. It’s also tempting to look at the individual contributors and ask: Are they working hard enough? But here’s the reality—in most cases, your people are working hard. The real issue often lies beneath the surface, in the systems and processes surrounding them.